"From my Gran's kitchen to the supermarket shelves and beyond..."

- Fraser Doherty, Founder, SuperJam

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SuperJam takes off in South Korea!

April 22, 2014

I've just got back from a two week visit to South Korea - not only one of my favourite countries but one of SuperJam's most successful markets.  We sell almost 2% of all the jam eaten in the country and are the fastest-growing brand of jam - thanks to our amazing team. Our strategy has been to invest in running many sampling events, tea parties as well as creating recipes to share ideas for how jam can fit into Korean cuisine. Here are a few pictures from my recent visit.  You can see more, as well as some of the Korean publicity surrounding my visit, at www.superjam.kr I gave a few lectures about packaging and design - the biggest was... Continue Reading →

SuperJam Easter Tea Parties!

April 22, 2014

Here's a little video of a signalong at a recent SuperJam Tea Party.   And some pictures: You can find out more about how to get involved in starting a SuperJam Tea Party in your own community at www.superjamteaparties.com Continue Reading →

Launch of BakeLab Baking Mix Jars!

December 12, 2013

I'm really excited that today we launched an amazing new brand called BakeLab.  We've created three baking mixes that are a perfect accompaniment to SuperJam - Chocolate Victoria Sponge, Welsh Cakes and Apricot Scones.   The bake mixes are packed in beautiful Weck jars, which can be reused after the mix has been made.  Here's a little video of our first show on QVC, which got the brand off to a great start!   Continue Reading →

Launch of SuperTea!

October 27, 2013

It has been an exciting week!   On Monday, I was very happy to launch our new brand extension - SuperTea!   Blended with the help of a British Master Tea Blender, our teas were created to be the perfect partner for Afternoon Tea.  We've been delighted with the reviews - some people have told me SuperTea is the best tea they've ever tasted..   The tea market is very competitive but I know that we can make a success of our brand, by focusing on creating teas that go beautifully with cakes, scones and jam!     Currently available from QVC and our online store here. Continue Reading →

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